campaigns

The Spend With Care campaign was intended to promote debit card usage and a personal donation opportunity. Intended audience was credit union members. Tactics included branch signage, emails, social media posts, statement graphics, newsletter article and cash envelopes.
Copyright - Greater Iowa Credit Union

The Meet Ben campaign was developed to bring in new members and open checking accounts. The intended audience was non-members and was targeted to specific geographic areas around several branches. Tactics included direct mail, a billboard, special event promotions and branch signage. ​Copyright Greater Iowa Credit Union.

The 2015 eStatement campaign was a new take on promoting eStatement enrollments with members. The intended audience was existing members and the credit union donated $1 for each new enrollment. The donation result was $867 from the six week campaign. Tactics included branch signage, statement graphics, online banking graphics, digital screens and direct mail. Copyright Greater Iowa Credit Union.

Logos & Branding